Applications are currently being accepted for the next New Mexico True Influencer InstaMeet Travel Campaign!
Travel Dates: April 25-27, 2025
Are you ready to embark on an exhilarating journey to experience the best of what Las Cruces, New Mexico, has to offer? We’re thrilled to invite you to apply for this upcoming group travel campaign for influencers residing in New Mexico’s drive market states.
Picture yourself attending an exciting annual cultural event, supporting local businesses, and creating meaningful conversations with your followers, all while experiencing remarkable and uniquely New Mexican journeys. From exhilarating outdoor adventures to cultural experiences, savoring delicious cuisine, and more – this is your chance to shine and motivate others with your love for travel. Prepare for an exciting journey in the magical realm of New Mexico!
Here are the deets!
- Trip Duration: Two (2) nights, three (3) days, all-expenses-paid group influencer trip to Las Cruces, New Mexico. We will be doing all activities together as a group.
- Travel Dates: Friday, April 25 through Sunday, April 27, 2025. Influencers must be available for the entire duration of this three-day travel campaign, including all day Friday and Sunday.
- Deliverables: Negotiable
- Expenses Covered: Airfare or gas reimbursement, lodging, food and drink, and experiences.
- Group Participation: Since we will be gathering as one group of creators for all activities, we are unable to include additional guests (plus ones) besides those accepted for this campaign, even those willing to cover their own expenses. Thank you for understanding.
Here’s what type of micro-influencer will best fit the objectives of these campaigns:
- Regional Micro-Influencers: From Arizona, California, Colorado, New Mexico, or Texas.
- Social Media Presence: Public creator or business account on Instagram with a minimum of 5,000 followers. Regrettably, exceptions cannot be made regarding the follower benchmark.
- Storytelling Skills: Capable of conveying compelling and vivid experiences to ignite wanderlust.
- High Engagement Rate: We want to collaborate with individuals who have a strong connection with their audience and demonstrate an exceptional level of engagement.
- Engagement: Influencers who create engaging conversations and celebrate the unique aspects of Las Cruces, New Mexico.
- Responsiveness: Consistent interaction with comments to foster further conversation and connection.
- Aesthetic Harmony: An authentic style and creative approach that aligns with travel.
Here’s what will be required:
- We’re requesting three (3) posts on Instagram and fifteen original Instagram Stories shared to a Highlight. The time period to publish content is three (3) weeks. Deliverables are negotiable.
- Influencers must deliver high-resolution versions of their published content with organic usage rights given to Simply Social Media, Visit Las Cruces, and the New Mexico Tourism Department for social channels, web usage, and campaign reporting in perpetuity. Other additional usages may be negotiated separately.
- Once we have determined that the micro-influencer meets the requirements, we will take the conversation to the next step! A comprehensive one-sheet will be sent, enabling us to delve deeper into the details. This one-sheet will encompass crucial aspects such as negotiating deliverables and discussing compensation.
