Learn how to build campaigns that rally your community while promoting your business and creating brand advocates. Through strategic use of Instagram tools, you can incentivize audiences to become active participants in your campaigns, resulting in greater reach, meaningful conversations, and increased growth.

When Instagram’s latest feature, Guides, became available to all users, Simply Social Media started to experiment with how to utilize it for our community while getting some extra points with Instagram. A handy rule of thumb is that anytime a social platform releases a new feature or enhancement, they want to see your account use it. Quite often, early adopters will even be rewarded by the algorithm for testing it out.

Our @simplysantafenm Instagram account promotes and supports our local community, so we utilized the new Guides feature to highlight our community through various Santa Fe-themed Guides.