To use Instagram’s Branded Content Partner tools, you must have a Business or Creator Instagram account.
The new Creator Account on Instagram gives you a set of tools that makes it easier to control your online presence, understand your growth and manage your messages.
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Contact information and Category Labels: Contact information and category labels (such as athlete, author or blogger) are optional and can be turned on or off.
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Growth insights: Understand what content helps grow your audience by mapping new and existing posts to net follower changes.
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Secondary Inbox: You’ll have access to an inbox with Primary and General tabs. You can use this inbox to organize your messages and control notifications.
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Ranked Requests: You’ll be able to sort your requests by received date or by top accounts.
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Quick Replies: Use shortcuts for common responses.
To switch your personal account or Business profile to a Creator Account:
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Go to your account and tap the three horizontal lines icon to open the menu.
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Select Settings.
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Select Account.
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If you are migrating from a personal account, choose Switch to Professional Account and tap Creator.
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If you are migrating from a Business profile, choose Switch to Creator Account.
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Select a category. The most common category for our micro-influencers is Digital Creator.
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Optional: connect your Facebook Page
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If you have a Facebook Page you would like to link to your account, select it from the list that appears.
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If you do not want to link a Facebook Page, select Skip.
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Review your contact information. At least one form of contact information is required. You’ll have the option to display or hide this on your profile.
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Chose your profile display options. You can decide whether to hide or display your category and contact details on your profile.
Instagram now requires you to publish THREE posts before your account is officially a professional account. Please complete this process with plenty of time before your required posting schedule for a campaign.
