Applications are now open for our Fiscal Year 27 Seasonal Destination influencer opportunities in partnership with the New Mexico Tourism Department. Selected creators may be invited to experience and share stories from destinations across New Mexico through a variety of destination campaigns taking place throughout the fiscal year. Travel opportunities will occur between August 2026 and June 2027, with timing determined by each participating destination.

Whether it’s outdoor adventures, local flavors, arts and culture, or unexpected discoveries, these hosted trips are designed to showcase the experiences that make New Mexico unlike anywhere else. If you love creating engaging travel content and introducing your audience to places they may not have discovered yet, we’d love to see your application. Campaigns produced by Simply Social Media™️ as part of the New Mexico Tourism Department Cooperative Marketing Program.

Join us in helping tell the stories that inspire future visitors to experience New Mexico for themselves.

• Trip Duration: Two (2) nights, three (3) days, all-expenses-paid seasonal trip (Winter, Spring, Summer, or Fall) to a specific destination in New Mexico.

• Travel Dates: For each participating destination, we partner with a different influencer each season to highlight the experiences, attractions, local businesses, and activities that the destination wants to showcase. Travel dates are coordinated individually based on the trip theme, destination priorities, seasonal timing, and the selected influencer’s availability.

• Expenses Covered: Airfare, lodging, rental car, food and drink, experiences, tours, and gas.

• Deliverables: High-resolution content published within three (3) weeks post-travel. Required: three (3) posts on Instagram or TikTok and fifteen (15) original stories shared to a Highlight.

1. Regional Influencers lcoated in: New Mexico, Colorado, Arizona, Texas, Oklahoma, Nevada, or California.

2. Social Media Presence: Public creator or business account on Instagram or TikTok with a minimum of 5,000 followers. Regrettably, exceptions cannot be made regarding the follower benchmark.

3. Storytelling Skills: Capable of conveying compelling and vivid experiences to ignite wanderlust.

4. Engagement: Influencers who create engaging conversations and celebrate the unique aspects of New Mexico.

5. Responsiveness: Consistent interaction with comments to foster further conversation and connection.

6. Aesthetic Harmony: An authentic style and creative approach that aligns with travel.

7. High Engagement Rate: We want to collaborate with individuals who have a strong connection with their audience and demonstrate an exceptional level of engagement.

• Three (3) posts on Instagram and/or TikTok and fifteen original Instagram Stories shared to a Highlight. The time period to publish content is three (3) weeks, and that timeline will be determined according to your travel dates.

• Influencers will be required to deliver high-resolution versions of their published content with usage rights given to Simply Social Media and their Client for social channels, web usage, and campaign reporting in perpetuity (this is non-negotiable). Other additional usages may be negotiated separately.

• Once we have determined that the micro-influencer meets the requirements, we will take the conversation to the next step! A comprehensive one-sheet will be sent, enabling us to delve deeper into the details. This one-sheet will encompass crucial aspects such as negotiating deliverables and discussing compensation.