Applications are currently being accepted for the next New Mexico True Influencer InstaMeet Travel Campaign!

Travel Dates: October 31 – November 2, 2025

Are you ready to embark on an exhilarating journey to experience the best of what Las Cruces, New Mexico, has to offer in the Fall?

Apply now for this upcoming group travel campaign for influencers residing in New Mexico’s drive market states — AZ, CA, CO, NM & TX.

Imagine supporting local businesses, sparking authentic conversations with your audience, and immersing yourself in experiences that could only happen in New Mexico. From thrilling outdoor adventures to rich cultural moments, incredible food, and more. This is your chance to inspire others through your love of travel. The cherry on the top is that we’ll be exploring it all during one of the most magical season of the year in New Mexico—Fall!

Here are the deets!

  • Trip Duration: Two (2) nights, three (3) days, all-expenses-paid group influencer trip to Las Cruces, New Mexico.
  • Expenses Covered: Airfare or gas reimbursement, lodging, food and drink, and experiences.
  • Deliverables: Negotiable
  • Travel Dates: Friday, October 31 through Sunday, November 2, 2025. Influencers must be available for the entire duration of this three-day travel campaign, including all day Friday and Sunday.
  • Group Participation: Since we will be gathering as one group of creators for all activities, we are unable to include additional guests (plus ones) besides those accepted for this campaign, even those willing to cover their own expenses. Thank you for understanding.

Here’s what type of micro-influencer will best fit the objectives of these campaigns:

  1. Regional Micro-Influencers: From Arizona, California, Colorado, New Mexico, or Texas.
  2. Social Media Presence: Public creator or business account on Instagram with a minimum of 5,000 followers. Regrettably, exceptions cannot be made regarding the follower benchmark as this is set by the New Mexico Tourism Department.
  3. Storytelling Skills: Capable of conveying compelling and vivid experiences to ignite wanderlust.
  4. Engagement: Influencers who create engaging conversations and celebrate the unique aspects of Las Cruces, New Mexico.
  5. Responsiveness: Consistent interaction with comments to foster further conversation and connection.
  6. Aesthetic Harmony: An authentic style and creative approach that aligns with travel.
  7. High Engagement Rate: We want to collaborate with individuals who have a strong connection with their audience and demonstrate an exceptional level of engagement.

Here’s what will be required:

  • We’re requesting three (3) posts on the platform(s) of choice and fifteen original Instagram Stories shared to a Highlight. The time period to publish content is three (3) weeks after the event. Deliverables are negotiable.
  • Influencers must deliver high-resolution versions of their published content with organic usage rights ONLY given to Simply Social Media, Visit Las Cruces, and the New Mexico Tourism Department for social channels, web usage, and campaign reporting in perpetuity. This is a non-negotiable. Other additional usages may be negotiated separately.
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    Once we have determined that the micro-influencer meets the requirements, we will take the conversation to the next step! A comprehensive one-sheet will be sent, enabling us to delve deeper into the details. This one-sheet will encompass crucial aspects such as negotiating deliverables and discussing compensation.

We can’t wait to hear from you! Show us why you’re the perfect fit for this incredible campaign, and let’s embark on an unforgettable journey together.

 

Fill out the application form below and let us know you’re ready to seize this incredible opportunity! It’s important to note that submitting your application does not guarantee acceptance. We anticipate a tremendous response, so please bear with us as we carefully review each entry. Your patience will be greatly appreciated as we work through the abundance of applications.