Influencer Marketing
Influencer marketing is an essential part of a well rounded business strategy. It encompasses marketing, public relations, and customer service, making it a very versatile and collaborative method of communication .
Through community building online and offline, authentic engagement, and genuine connection, we have established a large Micro-Influencer network throughout New Mexico and beyond. We have the unique advantage of working with influencers on behalf of our clients AND being influencers ourselves!
Because we have spent time building relationships with our influencers we know who can help tell your story in their unique way. People trust people, not brands, so there has never been a better time to invest in building relationships with Micro-Influencers!
We specialize in working with the hospitality and arts and culture industries to create unique opportunities and campaigns for experience and product promotion that target a new demographic. As the leading influencer marketing agency in New Mexico, we are well versed with the production of strategic and effective campaigns that benefit everyone involved.
We strive to connect the virtual community in real life to create just the right amount of FOMO!
The benefits of micro-influencer marketing are many!
Create and greatly amplify awareness with many new audiences outside the current demographic.
Increase social media following.
Cultivate many potential customers and brand advocate relationships by taking advantage of the campaign to build relationships with the participants.
Potentially garner sales during the campaign period.
Access to high level user generated content that can be shared.
Influencer Events
Do you want to establish trustworthy relationships with potential customers?
Create just the right amount of FOMO! We produce unique social media events planned specifically for each client by by tapping into our well-trusted communities and those of our Micro-Influencers. The attendees are curated for each event based on their niche and estimated interest of their existing community. Besides social media promotion during and after, the client then has access to the user-generated content created during the event and the social proof that is produced through their storytelling and online engagement.
But why “micro” when you could work with someone with hundreds of thousands of followers? Because the less followers an influencer has on Instagram, the higher their average engagement rate. It’s not all about followers anymore - it’s about trust!
Brand Ambassador Program
Do you provide an experience or a product that you need promoted on an ongoing basis?
Influencer marketing is the new word of mouth! We build and facilitate unique brand ambassador programs for each client that utilizes experiences, endorsements, and testimonials from Micro-Influencers who love your brand and supports all aspects of your communication strategy.
Influencer Market Research
Do you have countless hours to spend searching online for authentic influencers who are aligned with your brand?
Let us do that for you! We identify relevant influencers for each client specific and deliver detailed niche, engagement, and contact information so the client can determine the best fit for their brand with whom they can build long term and meaningful relationships.
Photo credit @heather.happy.folk from #LunchWithPaperDosa
Blitz Campaigns
Want to make a splash on social media without producing an in-person event?
We have you covered with our Blitz Campaigns. Adapted as an online version of our in-person micro-influencer events, a Blitz Campaign brings attention to your business or product in a specified period of time via a big dose of social media buzz. A curated group of micro-influencers will virtually participate in a shared experience, which they then post about on a predetermined date, thus creating a blitz. This “swarm” allows audiences to repeatedly see your product or business, resulting in increased intrigue and interest.
Social Media Promotion
Our micro-influencer Instagram channels @SimplySantaFeNM and @TravelNewMexico are powerful regional platforms with international reach.
Instagram Giveaways
Would you like to increase brand awareness and your Instagram following at the same time?
We develop unique Instagram Giveaways to create FOMO and generate buzz! We will use the reach and influence of our online communities @SimplySantaFeNM and/or @TravelNewMexico to promote your experience, service, or product by incentivizing people through the possibility of winning merchandise, services, products, and/or gift certificates.
Instagram Photo Contests
Would you like to increase brand awareness and your content library?
We develop unique Instagram photo contests used to engage communities online and offline in a fun and creative way. Influencers of all sizes are asked to participate by posting images per the guidelines in consideration of winning merchandise, services, and/or gift certificates.
