Last week we had the distinct honor and pleasure of being interviewed by Jennifer Watson on the Agorapulse Social Pulse Weekly show and IT WAS A BLAST! Agorapulse is the creator of a fantastic social media management tool that we use and love. (We are NOT brand ambassadors so that recommendation comes straight from our great experience working with their product. )
But Agorapulse is so much more than that! They are thought leaders, tireless supporters of social media professionals, and a constant source of well researched and easily accesible tips, tricks, and information.
Jennifer is a marvelous host and we had a wonderful conversation about our unique approach to Micro Influencer Marketing! From the 5 W’s of working with micro influencers to how we have transformed the InstaMeet concept, the thread of creating community, collaboration, and conversation was woven throughout.
You can watch the replay of the livestream on Facebook and YouTube!
We share our origin story (spoiler alert: it’s an Instagram love story!), how we started our two micro-influencer communities @simplysantafenm & @travelnewmexico, how we transformed influencer events called InstaMeets into exclusive behind the scenes opportunities for micro influencers, and how we measure ROI.
Our strong sense of community and connection informs everything we do and we think that is very evident throughout this interview!
“You are both amazing and brilliant! Made it so easy! Hope to interview you again at SMMW! ”
Very special thanks to Jennifer Watson for making this interview a fun, impassioned, and informative experience. We are superfans and to have this conversation with her was a remarkable way to start the new year!
“I love their Instagram love story! ”
We so appreciated Christine Gritmon, DIY social media strategist, for being the most fabulous, engaged, and smartest show sponsor! Follow her to stay on top of all the latest social media news and how to tutorials.
We also HAVE to thank Mike Allton (because he told us we had to - jk, he didn’t, he’s THE nicest guy!) We so appreciate his fantastic production of the show. He’s a consummate pro and made us feel so comfortable and at ease.
Jennifer Watson is the social media manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.
Agorapulse is the #1 rated Social Media Management tool! It helps businesses and teams manage all of their engagement and success on Facebook, Twitter, Instagram, LinkedIn and YouTube. You can grab a demo and start a free trial of your own at https://www.agorapulse.com/sm-inquiry/.
