Call for Video Content Creators:
Document the Land of Enchantment in #NewMexicoTrue Style!
Accepting Applications: NOW!
Travel Dates: Flexible September 2023 through November 2023
Campaign produced by Simply Social Media™️ as part of the New Mexico Tourism Department Cooperative Marketing Program.
Are you a passionate video content creator with a keen eye for capturing the beauty and uniqueness of different destinations? Do you thrive on creating engaging and visually appealing video content that inspires travel? If so, we invite you to join our exciting new campaign in partnership with New Mexico True!
The Opportunity!
This digital content creation campaign is part of the fiscal year 2024 (FY24) Cooperative Marketing & Advertising Grant Program, which is a co-funded, co-branded marketing program aimed at growing New Mexico’s tourism economy by utilizing the strength of the New Mexico True brand. We’re seeking creatives to travel to one or more pre-selected New Mexico destinations in the months of September, October, and November 2023 to create video content that will be used for digital marketing, both organic and paid.
This is a paid digital content creation campaign, aka UGC (User-Generated Content) campaign. The Content Creators will not be asked to publish the content created on their own platforms. Because of this, there is no minimum requirement for social media followers. The copyright of the content created during this campaign will be owned by the New Mexico Tourism Department (New Mexico True) and the tourism department to which the creator travels.
As a chosen content creator for this campaign, you'll have the opportunity to:
Travel to pre-selected destinations within New Mexico to experience and document a 3-day, 2-night itinerary filled with activities, cuisine, and adventure!
What you’ll be asked to produce for the UGC campaign:
A series of 16 unique vertical 9:16 or horizontal 16:9 videos (the tourism department will select ONE orientation), each 15-60 seconds. Details about the creation process are to be provided if the content creator is chosen for further consideration.
To be considered for this opportunity:
Complete the form linked below.
Provide examples of your previous travel or destination-focused content within the form. Instructions are provided.
Photo by Amanda Bittner @theamandabittner
If this gets your heart racing with excitement, don't wait another moment—fill out the application form below and let us know you're ready to seize this incredible opportunity! It's important to note that submitting your application does not guarantee acceptance. We anticipate a tremendous response, so please bear with us as we carefully review each entry. Your patience will be greatly appreciated as we work through the abundance of applications.
All current influencer travel opportunities are currently filled. However, we work on a fiscal year basis with our tourism contracts, which means we'll have more influencer marketing opportunities becoming available starting in July!
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